NOTHING COSTS MORE THAN IT USED TO:

Wal-Mart cuts costs even deeper (Nate Legue, 1/29/08, BusinessRockford.com)

The world’s largest retailer will slash prices by 10 percent to 30 percent in a bid to lure shoppers amid worries about a flagging U.S. economy.

Wal-Mart Stores Inc. announced Monday its plan to cut costs for groceries and other items in response to the government’s economic stimulus plan and in advance of Super Bowl weekend.